One of key things that every webmaster or blogger should pay attention to is monitoring your site’s traffic and search keywords, if you are serious about growing your sites or blogs. Traffic and search keywords info can give you insights on your website visitors, their location, preferences, and lots more crucial info.
There are tons of tools can help you achieve this goal. Some of them are free to use while others require you to pay for the usage.
Personally, I would prefer free tools. After all, why pay for it when you can get it for free? Here are two free website traffic and keyword monitoring tools, which are my favorite. Why I loved it? because they are very easy to use and equally powerful compared to some of the paid tools.
The first tool is StatCounter. It offers free and paid versions to users. But for average website owners, the free version is good enough. It can log all your website visitors’ IP address, location, devices, OS, web browsers and more. You can also see your visitors’ search keywords on some of the search engines they use.
The second one I recommend is JetPack, which is designed specifically for WordPress bloggers. Basically JetPack is a WordPress plugin that does the same job as StatCounter, which is monitoring your visitor and the browsing data. But It has one advantage over StatCounter. You can keep your traffic and search data as long as you want with JetPack. That’s really useful if you want to do some analysis with your site’s historical data. By default, JetPack comes with your WordPress installation if you use a web hosting service like Bluehost.
Both tools are powerful, easy to install and use. Best of all, they are totally free if you just want the basic features. Try them out if you are looking for such tools, I bet you’ll love it like I do.