Google AdSense is by far one of the most popular ways to monetize your website content. But if you are not from the US, or other English speaking countries like UK, Canada, Australia, etc., you are probably wondering: “Do English websites make more money than non-English ones?”
This is a legit question, and it’s worth answering.
As a website owner and an AdSense publisher from a non-English speaking country, you probably noticed that your AdSense earnings is less than your English-speaking peers, even when you all have the same ad clicks. Actually, this is quite common, and it’s noticed by many publishers too.
So generally speaking, Yes, publishers from non-English speaking countries do make less.
The reasons may vary.
One factor that contribute to this phenomenon is probably because the advertisers from English speaking countries are willing to pay more for ads they run. In turn, more ad budget means more earnings for publishers.
Another possible factor is that the clicks from English speaking countries have more value. What that means is that these clicks are more likely to generate profits for advertisers, ie, The ad viewers are more likely to make a purchase when they click on ads.
What are your thoughts on this? Feel free to leave a comment and tell me about it.